Have you ever looked at a brand or an object and have been immediately attracted to it? And have you wondered why? Was it the color, the design or perhaps an illustration that drew you in? From your morning cereal, your dish towel, the clothes you wear to everyday objects. Illustration is all around us. Ever bought something just because it was cute? Yeah. Me too!
When thoughtfully done, illustration can speak directly to your target audience, capture their attention and lure them in. It is a means of storytelling. Usually accompanied by text, its main aim is to fill the gaps, create visual interest and to give evoke a feeling at a single glance. It leaves the audience wanting more.